Web site publishers can make a lot of money by using contextual advertising to target adverts at visitors. This is done by using an advertising scheme like Adsense (by Google). A company may have a service or product they wish to promote, and they will pay for adverts from a scheme like Adwords (the flip-side of Adsense).
The publisher opts in by allowing the context-sensitive adverts to be displayed alongside their published content. If a visitor clicks on one of these adverts, then the publisher will get paid a percentage of the cost that the initial company paid.
Some of the top keywords and phrases which are said to pay larger than usual amounts are
Mesothelioma, Attorneys, Lawyers, Malignant, Pleural, Asbestos, Cancer, Symptoms, Peritoneal Mesothelioma, Trans Union, Lung Cancer, Search Engine Optimization, Mesothelioma Diagnosis, Home Equity Loans, Consolidate Loans, Debt, Register Domain, home equity line of credit, affiliate programs, refinance, payday loans, credit counseling, asbestos, cash loans, refinancing, credit, reports, making money on the internet, merchant account
It is interesting to see that the top paying advertisements are by and large either something to do with Mesothelioma, a form of cancer which is almost always caused by previous exposure to Asbestos. Then the next wave of high value adwords can easily be associated with financial problems – most likely a reflection of financial strains in the current global economy.
